- In the late 1980’s & early 1990’s obtaining exclusive sports apparel in Australia was far from simple. Some of only options were to travel overseas yourself, or to place mail orders through international sports magazines - often waiting months for your purchase to arrive.
- USG was one of the first Australian retailers to bring American sportswear & cult international labels to local shores. From its beginnings in Adelaide’s Regent Arcade, the store became a cultural catalyst — introducing global style, energy, & identity to the heart of the city. After more than a decade in its original space, USG moved to the Myer Centre in the mid-2000s, marking the next chapter in its ongoing legacy..
- Our early adoption of niche markets, deep expertise in subcultures, and forward thinking mindset have cemented USG’s position in South Australian retail. Our independence has been our superpower. More than that, it has allowed us to bring a level of authenticity & dedication that is difficult to replicate anywhere - locally or globally. USG is not just a store; it is a trusted institution, a passionate pioneer, curator of culture, continuing to serve our community with purpose and pride.
- As trends and tastes evolve, our dedication to delivering limited sneakers and apparel remains unwavering. With this vision, USG looks forward to deliver another 30 years of service to our hometown & beyond.
USG Store
Shop P12, Upper Ground Level
Myer Center, Rundle Mall
Adelaide SA 5000
info@usgstore.com.au
(08) 8211 9922
Trading hours
Mon
9:00AM
5:30PM
Tues
9:00AM
5:30PM
Wed
9:00AM
5:30PM
Thurs
9:00AM
5:30PM
Fri
9:00AM
9:00PM
Sat
9:00AM
5:00PM
Sun
11:00AM
5:00PM