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Upcoming | Nike Dia de Muertos '23


Every year, on November 1st and 2nd, Mexico celebrates Dia de Muertos, also known as the Day of the Dead. This vibrant and colorful holiday is a time to honor and remember loved ones who have passed away. In recent years, Dia de Muertos has gained international recognition and has become a source of inspiration & authentic story telling.




The Nike Dia de Muertos collection draws inspiration from various elements of Mexican culture and the Day of the Dead celebration. The designs incorporate traditional Mexican folk art. These iconic symbols are used to represent the cycle of life and death, as well as the belief that death is a natural part of the human experience.



  • The 2023 Día de Muertos Con Mi Familia, a collection from Nike’s Express Lane, presents footwear and apparel authentically connecting to communities worldwide.
  • The collection focuses on the concept of Con Mi Familia, paying homage to the everlasting family ties and memories between the dead and the living.
  • USG will release a women's Nike Blazer Mid, Nike Dunk Low, & Nike Air Max 1!


Each unique design carries different icons that represent various emotions — from sorrow and longing to love and connection — through the stages of grief. Iconography throughout the pack includes the moon, a marigold and a hummingbird graphic, a cultural symbol recognizing those departing souls trying to reconnect with the living.



 Coming soon to USG!




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